July 31, 2009

Map O’ The Day #125 - Buzz Vs Bulge

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Today’s MOTD was created by David McCandless who runs the website, www.visualizedthebook.com.

The graphic is a basic scatter plot chart, populated with icons instead of points. The x axis represents caffein in milligrams while the y is calories. The graphic also maps to how how much exercise is needed to work off the bulge.

Subtle mention to the color scheme of the graphic for being a coffee like, but i thought a little more could have been done.

July 30, 2009

Map O’ The Day #124 - Celebrity Deathball Machine

Category: Health — Tags: , – Grant Smith @ 5:14 pm

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Todays MOTD comes to us from, www.actual-original.com and utilizes a gumball machine metaphor to depict the celebrities who have died and their cause of death from January 1st, 2009 to June 2009.

July 29, 2009

Map O’ The Day #123 - Freud’s Personality Structure

Category: Education — Tags: , , – Grant Smith @ 2:38 pm

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Today’s MOTD utilizes an iceberg metaphor to explain Freud’s model of personality structure.

July 28, 2009

Map O’ The Day #122 - Crude Oil Price Spiral

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Today’s MOTD is more of a piece of an infographic than what we usually post, but I think this spiral graphic concept is very unique.

If you start from the center and follow the line clockwise, you will be moving through the year from January on. I wish the graphic was vectorized and contained clearer colors to see, but again the concept is solid.

July 27, 2009

Map O’ The Day #121 - Amazon Acquisitions & Investments

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Today’s MOTD comes to us from www.meettheboss.com. It is a spider tree, utilizing a very good color palate and clean arrows, of amazon acquisitions and investments.

July 24, 2009

Map O’ The Day #120 - Brain As Map

Category: Education — Tags: , , – Ian Sturgess @ 4:25 pm

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The 120th installment of MOTD comes to you in a series of images that are geographical 3D terrain maps of the human brain created from a reference photo.

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A real digital elevation model was then used to create contour line data, relief shading & to plan where the roads and features should be placed for map compilation. Real-life New Zealand public domain data was then added for the surrounding islands.

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July 23, 2009

Map O’ The Day #119 - Information Creation & Circulation After Twitter

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Today’s MOTD comes to us from Burson-Marsteller, a global communications and public relations firm that provides strategic counsel in the digital age.

The graphic extrapolates on the virility of news in the digital age by showing a timeline of what happens when an event happens that is witnessed and initially reported on Twitter.

July 22, 2009

Map O’ The Day #118 - Video Game Controllers

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Today we have a two part MOTD. The first graphic depicts the controllers of various video game platforms and has text explaining the buttons and controls.

The second graphic, at the bottom, represents portable video game systems.

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July 21, 2009

Map O’ The Day #117 - Cash For Clunkers Flowchart

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Today’s MOTD is a flowchart information graphic explaining the new cash for clunkers program, www.cashforclunkersfacts.com.

I found this visual personally enlightening because after following the flow chart, I do qualify for the most cash for my car $4,500.

*Note there are different qualifications for trucks.

July 20, 2009

Map O’ The Day #116 - Customer Experience Wheel

Category: Advertising, Education — Tags: , – Grant Smith @ 11:08 am

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Today’s MOTD is a powerful model of customer experience tracking in the airline industry. Developed by Lego, it details the steps of obtaining a plane ticket, flying, and exiting the destination airport.

The graphic asks the question, “how can this be a positive experience” at each action point. By asking this question, powerful insights can be gained about what is important to the customer and how to keep them flying on your airline. Also, by analyzing this data, the creators found the “make or break point” where customer experience is extremely important.