Rules We Live By

In a recent post, our friends at FastCo Design spotlighted Alison Haigh’s beautiful reinterpretation of the periodic table — we, too, are big fans of this incredible design.

In Alison’s version of the periodic table, gone are the letter combinations standing in place of such obscure elements as flerovium and hassium. Instead, Alison’s minimalist yet elegant design shows the gradual increase in electrons among the elements, not only providing a new twist on a familiar subject but opening up the table to new and useful insights.

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Remembering Steve Jobs – Build a tribe and make it easy to join

Every employee in our company gets a Mac (whether they want it or not!) and the reason is simple – the MacBooks are our calling card.  Yes, we have a segment of the workforce doing hard core design and the Mac is essential for Illustrator, video work , etc.  But, for the rest of the staff, where any machine could work – we very much want clients (most of whom MUST use the standard PC) to see our team and our staff representing the design community by using a different tool. Continue reading Remembering Steve Jobs – Build a tribe and make it easy to join

Remembering Steve Jobs – Be a Design Obsessive

The reason that people like, make that LOVE something, and they aren’t really even sure why … that’s design.  It is so funny to me that from the moment we had a mouse driven Mac 1 in 1984 to the multi-color iMACs 15 years later, the basic recipe of very clean, intuitive and highly professional design and its ensuing revenue generation has not been a focus for more companies.  One really can’t look at the sea of PC laptops in their shades of dull gray and black, compared to the unibody machined aluminum of the MacBook, and not quickly conclude which product has more design dollars built in as a percentage of product cost. 

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Remembering Steve Jobs – Balancing the push/pull of user requirements

Whether creating a $100M fighter jet, the latest web technology, or the next flavor of ‘YourTown’ Cupcakes – the endless loop of listening to customers and the marketplace vs. envisioning the possibilities that people haven’t thought of yet seems to mire so many projects and organizations.

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Remembering Steve Jobs – Leading through vision as theater

Stories abound on the internet on Jobs as the Showman, the uncompromising visionary, and the “oversees every detail” obsessive.  There will go on to be volumes (or dare I say, gigabytes,) written about his leadership style, including mostly great reviews, along with many not so positive ones, evaluating his style and personality.

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