We’ve all been there, shuffling into an early-morning meeting, hoping that this time, things will be different. The presenter will be engaging. The slides, compelling. The room, awake! And then… the dreaded bullet points appear, and the morning becomes a painful offering to the Slideshow Dragon.
Nobody wants meetings to be boring or presentations to fail. But even the most engaging presenter will find it difficult to reclaim the audience once their attention has been devoured by black-and-white text or slides that could have been emailed out.
But what exactly is wrong with traditional presentations? Do you have to use newer tools like Prezi to save the early-morning meeting? Let’s break it down with some basic design thinking.
Who are the end users?
In a presentation, the end users are the audience, whether they are colleagues, employees, or clients, and success can generally defined by whether they engage with and remember your quarterly report/new marketing pitch/project update.
Because people like connecting with other people, warm, engaging, enthusiastic presenters can do a lot of this work themselves, so why use visual aids at all? Unfortunately, most people remember only a small percentage of information they hear.
Organizing that information visually can increase retention considerably, as well as make the presentation more interesting—thus the allure of the Slidshow Dragon. But this is where many presentations go wrong and the dragon shows his ugly side.
Here Be Dragons
In order to communicate information, the presenter can use words (spoken or written), images, colors, media, and sounds. Problems tend to arise when those elements are out of balance. If a presenter is spending most of the time talking (i.e. it’s not a discussion or roundtable), then the words are already taken care of.
It may be tempting to highlight key words or phrases with bullet points, but the brain can only handle so many words at once—and most people would rather read than listen, especially if they think they’ll get the information faster.
Some people try to combine words with cool animations to help keep people engaged. Prezi is built on the idea that flying back and forth across a giant canvas and zooming in on important points is more visually interesting than flipping slides.
But visuals that are too interesting (or dizzying) can backfire, keeping the audience’s attention even more firmly planted on the screen, not the presenter. And if the visuals are that engaging, then they might be better off on their own with a voiceover and posted online, rather than upstaging (or consuming) a live presenter.
Define the Need
The answer is to use slides that aid the presentation visually. That means focusing on images, symbols, colors, and movement to support your message.
- Convert words to images, symbols, or metaphors. Did something decrease? Use a picture of down arrow with the topic at hand and then talk about what happened. Is there a logical flow of information? Use a flow diagram. Make your information beautiful, or give people a memorable picture to latch onto. Only use words that can be integrated into the image).
- Use the right tool for the job. Is the information you need to present spatially related (like a map, landscape, or 2D diagram)? Then Prezi might be your best choice. But if your information is hierarchical or linear (A à B à C), stick with something like PowerPoint or Keynote to avoid distracting or unnecessary movement.
- Make any movement part of the message. If you’re flipping to a new slide, start a new thought. If you’re zooming in on an object, zoom in to the details of the topic. If you have a big, dramatic transition to a new image, transition to a new topic or thought as well.
- Choose visuals you (or the audience) can interact with. Pick images that you can envision someone asking you to zoom in on or that change based on audience participation.
- Keep it simple. People are there for your content, not a feature film. Choose simple, clear, relevant images, and don’t overdo them, or the Dragon of Excess Clip-Art may yet devour your masterpiece.
In the end, good presentations are like any other form of communication. They connect the speaker and listeners and result in the mutual sharing of information. They increase engagement and generate new ideas. Don’t be the Slideshow Dragon’s next victim—regardless of which presentation software you use!
Featured Photo by Richard Fisher (Creative Commons 2.0)