At Maga, we utilize Pantone colors in what often seems like an infinite number of ways — throughout the development of style guides, inspiration for design, as a method for ensuring consistency or to facilitate the communication of certain elements. As a result, I was excited to stumble across yet another use of the famous color system: the development of Pantone recipes.
On Tuesday night during his State of the Union speech, President Obama outlined his views for the future of the economy and America’s foreign policy as expected. What may have come as a surprise was how he jumped aboard the bandwagon of a technology that is revolutionizing the future of design.
Telling literal stories and conveying information through visual representations has been going on for millennia. Cave paintings in places like Spain and France that date back tens of thousands of years were some of the first examples. At that point, using drawings to convey a story was not a luxury, but instead a necessity in societies that had not yet developed written language. To other civilizations like the ancient Egyptians, these visual pictographs became the written language, and coated the walls of their tombs and temples.