Today’s MOTD is a map of the fictitious land of Greendale from the album cover art for Neil Young’s Greendale. Illustrated by James Mazzeo, who also illustrated the cover of Young’s Zuma, the map illustrates the backdrop for the rock opera album, centered on the adventures and trials of the Green family.
Just as web 2.0 has morphed the liner notes of yesterday’s record into downloadable songbooks and bonus features that accompany the digital album, the Greendale map takes interactivity to a whole new level. The album has its very own website where you can scroll over the map to enlarge certain details relevant to the songs.
It is becoming increasingly popular to make use of technology to enhance the depth of information and degree of interactivity on once static visual information maps.
Some of you may have seen this map already, but its’ a favorite of mine. Authored by Reebee Garofalo, The Genealogy of Pop/Rock Music chart has been praised by many scholars and music fans alike.
Covering the time period from 1955 to 1978, more than 700 artists and 30 styles of music are mapped in currents flowing from left-to-right. For each performer, the length of time that he/she remained a major hit maker is provided. The overlapping streams allow you to compare the longevity and influence of multiple artists for the same time period. The birth and genealogy of each stylistic category is presented, along with an estimation of its share of total record sales.
Genealogy of Pop/Rock Music is referenced in Edward Tufte’s, Visual Explanations: Images and Quantities, Evidence and Narrative (Graphics Press): “With intense richness of detail, this nostalgic and engaging chart fascinates many viewers (…) Also the illustration presents a somewhat divergent perspective on popular music: songs are not merely singles – unique, one-time, de novo happenings – rather, music and music-makers share a pattern, a context, a history.”
In creating this map, the point was to drive home two truths of Maga’s maps, specifically, that maps work in systems and that maps are always about an outcome or goal. In this instance, your goal would be to find Jim Morrison’s grave, and as you can see, if taken by themselves, none of the maps would have you finding success in your journey. Rather, all the views of the information are necessary to understand your pathway.
Maga Design believes that whether you are implementing ERP or training your organization for a process change, that you will need a selection of maps that allow you to understand the true nature of the effort. This means presenting the active environment so as to provide stakeholders with easily identifiable challenges, (the flight to Paris from America would be the example used in today’s map), best pathways (making a left at grave 28 on the cemetery map), and an idea of what success looks like! (where’s the actual grave, what does it look like).
An interesting thing to spend a moment on with this info. graphic is the picture of a graffiti wall in the center. Maps are so natural to the way humans think that individuals took the time to make “road signs” throughout the cemetery to get to the hallowed burial site.