Interactives: Games as Advertising

Studies show that people receive and comprehend messages better when they don’t just see them, but interact with them. That’s a large part of the philosophy behind the maps we make here at Maga. They aren’t simply a picture to look at or a slide to read, they’re a path to follow and a process to understand.  Continue reading Interactives: Games as Advertising

Metro HotCars: Dating Forward

If you live in Washington, DC, you’re familiar with an unpleasant summer phenomenon – the metro “hotcar”, when the air conditioning in a metro car is broken, creating a steamy, sweaty, messy commute.

Kyle Conrad, an interactive designer, took this unpleasant situation and created a spoof website: Metro Hotcars: Dating Forward. The site presents Hotcars as an opportunity to meet your mate while commuting.

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Maps as Social Media

There is a lot of internet flack regarding mapping applications on the iPhone operating system, with Google maps validated as the best option. Now, Mashable brings us news of Plotter, an iPhone app that allows users to capitalize on social media networking to get better information. Continue reading Maps as Social Media

Spend too much time at your desk? An app is here to help!

Swimsuit season is rapidly approaching… are you ready? According to this article from yesterday’s Wall Street Journal, there’s a good chance your answer is no. New government data revealed that Americans are more sedentary than ever — lazy folks and fitness junkies alike! This sedentary upswing suggests that an alarmingly few individuals achieve the daily 10,000 steps recommended by the American Heart Association. So how do we reverse this troubling trend? You guessed it, there’s an app for that. Meet: Fitbit.

Continue reading Spend too much time at your desk? An app is here to help!