Here at Maga we have a unique process that walks clients, visually, through each step of our design and analytics. Having this process is part of what makes us unique.
Without that process addresses several issues at once. First, it gives us knowledge and background so we can fully inform and accurately describe what we can do for them. It also allows the account leads, creative team and executives to stay on the same page with what we need to do next and so no one forgets anything or gets lost in the process. It allows for proficiency, increased productivity and improved delivery time each time we create a map and encounter new challenges and ideas.
The Maga process rules our design and our thinking.
What is the most important part of your thinking/designing/brainstorming process?