Why do we love maps?
We love maps because of where they come from, what they show us and, how they shape the way we think. At Maga, we use a system of graphic representations, analytics, research and design to instill visual communication through design. The mapping process we use was created in 2006 by Scott Williams, our CEO, who saw visual mapping as an under utilized problem solving tool for organizations in an economy who was focusing more and more on visual design and graphics. With origins in the military and branding, he developed the strategic thinking process that has morphed into Maga Design.
Here at Maga we utilize information graphics on a deeper level. We take on multifaceted problem solving and spider-webbed corporate flows, applying the use of visual thinking through metaphors and story telling to create entire concepts that engage employees.
We like to merge this depth of knowledge and disentanglement of corporate policies with design.
Why maps you may ask? Maps are a universal medium for communication. The history of map making can be traced back to 8,000 years ago; visualizations are even older at over 30,000 years. When cavemen drew hunting images and traced their hands on the walls of caves they were still creating a message. Maps are a continuation of these messages. Maps are understood across all cultures and languages, and have been a part of every great empire from Babylon to China, Greece to Rome. They have always stood for advancement and knowledge, and Maga is determined to keep the history of paving the way for new understanding, ideas and development at the forefront of what we do. Today, maps have moved from conveying pure geography to a medium of information of all shapes and sizes.
Image Via: VirtualTourist
To take a complex idea, like a company, and analyze and understand the data and to a degree necessary to then translate that information density into a visual concept involves numerous facets of design. Words, data, colors, fonts, spacing, positioning, layouts, and shapes are all important factors in a mapping environment.
The process of mapping originated with explorers in the truest sense when people like Ferdinand Magellan and Amerigo Vespucci made a physical journey across the world in search of new lands and adventures. Along the way their cartographers measured, mapped and created a design of the shape of the world and the natural wonders it held.
Image Via: FreePublic.com
Today, we take those ideals and apply them to an over communicated market place to create simplicity.