New Media Dives into Tableau

The era of big data is here, and Tableau has well-positioned itself as the leader in data-visualization efforts.  Maga just purchased a copy of Tableau Desktop to learn the functionality of the software and test its implementation across Maga’s internal reporting systems.  Here’s what we’ve found.  

Tableau is essentially a glorified Excel PivotTable report generator, but incorporates beautiful and dynamic visualizations of the data.  Our team has been able to take internal data and quickly churn out visually appealing and useful reports that analyze our data.  We can quickly track against targeted goals, break out data sets by categories to analyze trends, and isolate subsets of data for further analysis.
Connecting to data is simple, and the option for live updating means visualizations only ever need be generated once.  Creating worksheets and dashboards is a breeze, and work can be printed or exported for further use on Tableau Server incredibly easily.
The learning curve for this software is a bit steep; it takes some tinkering to get accustomed to the way Tableau handles data.  Once the principles are understood, snapping together visualizations is a breeze.  In fact, the most difficult part of report generation will become ensuring the completeness and quality of the data!  The software’s flexibility has been stunning – it can handle many data types (even incongruent data) and allows for incredible customization of the visualizations (layouts, labels, coloring, charts, etc.).
One of the best aspects of Tableau is the results it generates for your team.  Insights and trends quickly become visible and accessible to all stakeholders.  It’s simple to manipulate visualizations to find truths hidden in your data.  If you’re looking for a reliable data visualization solution, Tableau is your product.
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