Given the many problems facing traditional publishing, old-fashioned newspapers like the New York Times have had to adapt to keep up. One way the NYT has done this is to experiment with stories online that change depending on viewer input, allowing readers to, in part, shape the stories they’re reading.
This has taken many forms, from simple infographics and data maps to complex human interest stories with videos and moving images that appear upon scrolling. Here are five of our favorites. Feel free to share yours in the comments!
1. Mapping Migration in the United States (image)
This “Voronoi treemap” shows how many people living in a particular state were born there, following on from this interactive article showing population changes by state. And it does it in style, with eye-catching, colorful shapes depicting each percentage. As the article points out, one drawback is that the shapes don’t always match the percentages exactly, but overall, this kind of chart is a solid choice. It also lends itself well to certain kinds of financial data.
2. How the Recession Reshaped the Economy, in 255 Charts (see image here)
255 is a big number, especially when it comes to charts. Nobody wants to sit through a presentation with 255 slides or graphs. But somehow, this visualization makes it work. Combining and overlaying graphs is not a new concept, but by overlapping so many lines in one image, overall patterns and trends emerge that might not have been visible on their own.
Combining so many graphs might be ill-advised in most situations, but careful overlapping keeps each line separate and visible. Additionally, scrolling causes overlays to appear that explain various trends in housing, healthcare, and other fields, highlighting related graphs. This puts each industry into context in a creative, visual, visceral way and drives the enormity of the economy home in a way that separate graphs might not.
3. Up Close on Baseball’s Borders (image)
This fun visualization puts Facebook data to good use to settle a few perennial questions: where, exactly, does the line between Yankees fans and Red Sox fans lie? And how big are the disputed territories? By using an algorithm to smooth out data for how many people in a particular zip code “liked” a particular team on social media, this nifty little image was born, no doubt settling a few bets along the way.
4. In Georgia, Politics Moves Past Just Black and White (full article here)
How do you map the changing face of a city? In this story, a simple population map comparing the demographics of Atlanta, Georgia in 1990 to its makeup in 2010 drives the image home. With simple interactivity highlighting particular counties, this visualization provides clear data, grounding a complex piece highlighting the new diversity in the Old South.
5. Norway, the Slow Way (read story)
For something completely different, this human-interest travel piece on one person’s quest for the Midnight Sun uses video of the Norwegian coastline, excerpts from Norwegian TV programs, hand-drawn graphs illustrating relatively minor points, and charming animated maps to bring its story to life. Are they completely necessary? No. But they are delightful moments that change the pace of a long story, maintaining interest and inviting reflection.
In a story that is so much about pace and the visual details of Norway’s culture, these moving and interactive images contain more than a thousand words. They set the stage as well as dress it and guide us along the narrative in a way that words alone might not have accomplished. Scrolling almost seems too clunky a way to navigate the wonders of sea, sun, and land as it is presented here.
Data is often used to bolster arguments, clarify complex issues, or settle disagreements. Visualizations can be beautiful enough to be art. But used properly, data – in the form of graphs, maps, or images – can also tell a story, the bottom line that unites each of these articles.
How can you use interactive visualizations to tell your story in a more engaging way?