Today we feel obligated to share a story that quickly made its way around our studio this week — that of traditional sign-writer and designer, David A. Smith. It’s safe to say we each experienced a moment of complete awe when watching his incredibly intricate process of designing John Mayer‘s recent Born and Raised album cover.
Smith narrates the time-consuming and labor intensive process in the video below — simultaneously explaining his interest in and passion for this dying art form. It is interesting to note the ways in which he integrates technology while acknowledging the components that must continue to be done in the traditional way. Not only that, but we were equally impressed with Mayer’s diligence and involvement throughout development of the design.
It’s collaborations like these that both inspire and remind us how genuinely beautiful, quality work does not go unnoticed.