At Maga we are in the business of graphics and as social media grows so does its dependence on visualizations. New technologies are continually springing up that drive our visual content. When you think about it, YouTube is based on moving visuals, Facebook circulates pictures, “memes” are prevalent both online and off, Pintrest lets people save pictures but the king of the visualization movement is Instagram.
Instagram is so successful because pictures appeal to emotions and have the ability to engage a large audience at once. In Instagram’s case, they have over 100 million users world wide and their daily activity that outweighs Twitter. Check out this social media graphic on the power of Instagram’s from Marketo.