You may have thought the social media space was already saturated with the substantial variety of platforms in operation.. but you’d be wrong! Last week Vine Labs, a New York City startup recently acquired by Twitter, launched an application which allows users to create and share looping videos. While earlier this month, ArchetypeMe developed a site which features a quiz to determine individuals’ archetypes — essentially a personality blueprint — that then generates personalized websites and feeds to be shared with friends.
Both of these new offerings tap into the appeal of a customizable user experience — a phenomenon social media has proven to significantly expand the capacity of. Now comparatively archaic, Twitter, Facebook, Instagram, and many more allow users to customize which accounts they follow and, subsequently, receive content from. Likewise, social media powerhouse, Pinterest, enables users to curate which images and corresponding websites appear in their customizable boards.
Newcomer Vine describes their video offering as an opportunity for users to customize short segments of larger clips in order to produce “little windows into the people, settings, ideas and objects that make up your life.” Within one short week, the application has exploded — leveraging their new operation under Twitter.
Alternatively, ArchetypeMe, functions more as a customizable self-discovery and enlightening tool. First-time visitors are instructed to take a quiz to determine their unique archetype make-up — which ultimately generates a personalized, shareable site. The company explains the incentive, “Once you know your archetypes, every choice you make–from a new friend, relationship, job, choice of clothing, or home decor–will be made through the prism of those archetypes.”
Whether or not there is still a competitive market for new social media platforms is up for debate, but Vine and ArchetypeMe are worth a look. Check them out and let us know what you think!