Fitbit

Spend too much time at your desk? An app is here to help!

Swimsuit season is rapidly approaching… are you ready? According to this article from yesterday’s Wall Street Journal, there’s a good chance your answer is no. New government data revealed that Americans are more sedentary than ever — lazy folks and fitness junkies alike! This sedentary upswing suggests that an alarmingly few individuals achieve the daily 10,000 steps recommended by the American Heart Association. So how do we reverse this troubling trend? You guessed it, there’s an app for that. Meet: Fitbit.

Fitbit offers a range of products and corresponding applications that monitor data relating to user’s nutrition, weight, activity and sleep. What’s the point? In their own words…

Fitbit is dedicated to helping people lead healthier, more active lives. We take a common sense approach to fitness, and believe that the key is to make it easier for consumers to be more active, eat smarter, and get enough sleep — in short, that small changes to your daily routine can add up to big results. To that end, we aim to create innovative, inspiring products and online services that harness the power of new technologies to make people more aware of their everyday activities and motivate them to do more.

Fitbit’s transparency-based approach quickly resulted in a cult following. The product collection — which began with an original Fitbit Tracker but now includes a Flex Wristband, One Tracker ($99.95), Zip Tracker ($59.95), Aria Scale ($129.95), and iPhone app (free!)  — not only encourages individuals to improve their own health but also offers competitive features to inspire friends.

Fitbit Products

One review purported that Fitbit “makes getting in shape as addictive as checking Facebook and Twitter.” Quite a feat! And speaking of social media, Fitbit teamed up with a number of other apps to expand the capabilities of their product line.

So, the next time you catch yourself a few steps short of the 10,000/day goal, might be a good time to give Fitbit a whirl! Although, fitness aside, our crew can’t wait for another great excuse to compete… we’ll keep you posted on what lucky Magateer comes out on top!

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