Every experience is the result of intentional design, or lack thereof.
I recently flew on a discount airline flight to visit friends. Perhaps you’ve done this, too? If you have, you have my deepest condolences.
Even if you have somehow avoided this hell, you probably know that flying, especially on a budget airline, is the worst.
So imagine my surprise when I walked off the plane having had one of the best customer experiences of my freaking life. I was offered not just a snack, but a choice of snack!
When I asked to have both coffee and a Diet Coke, no one gave me any shade about my severe caffeine dependency and I even got a full can.
When was the last time you had an in-flight TV on a domestic flight? With on-Demand? There were leather seats, people. Leather. Remember that anti-vegan material that used to dominate the airline recliner game?
I literally raved about the airline for three days to my friends, lost acquaintances and even strangers.
TBH, I was attending my high school reunion so it was an occasion that called on conversation with close friends, lost acquaintances, and strangers.
(I didn’t actively seek out all of these people just because I had a great flight. But still.)
And apparently I have less in common with some of my former classmates than I would have thought. Fortunately, I had my amazing flight story to fill those awkward silences with the former-football-captain-turned-lawyer types.
And you may think that makes me sound lame, but you’d be wrong. Because everyone had his or her own bad flight story to tell in return.
It is literally the most effective conversation starter I’ve ever used.
Bad flights seem to be a universal experience. A massive plague that has infected the human experience one trip at a time.
So why had my flight gone differently? I assure you, I didn’t pay up to avoid any unpleasantness. I’m far too cheap (re: student-debt poor) for that; round trip my tickets were under $150.
My experience was so great because it was designed that way. (Did I mention I got a full can of Diet Coke?!)
And it was a timely experience, with some useful lessons to put into practice because Maga is currently working on it’s own experience design project for a defense industry conference.
See also: DC EXCOMM 2015 Recap
Conferences, as a rule, aren’t known for being the most exciting or even pleasant experiences. Despite the promotional efforts that a million conferences have used before – networking!, new products!, technology!, free coffee and donuts! whatever! – here’s the truth:
Conferences across industries tend to be predictably dull and serving the same cheap wine for your one free drink coupon.
We’re leaving behind the traditional makeshift hallways of booths (aka the corporate equivalent of Halloween corn-field mazes.
Imagine booth lackies are the zombies placed periodically between the corn, half-heartedly trying to gurgle an indecipherable line at you before you hustle off to the nearest exit.)
We’re opting for open spaces to interact, linger, and converse. We’re bringing in interactive displays that get you talking. So you know, you might actually have a real conversation with a new contact.
And we’ve got a few more tricks up our sleeves for later.
We’re taking conferences a step further. We’re not just getting a bunch of pieces together. We’re assembling them in meaningful ways; building an experience through intentional design.
We’re not just hoping that attendees will get something positive out of this experience; we’re making sure they will.
If you’re interested in attending, we’d love to see you there. You can get tickets here:
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