A common theme throughout many of Maga’s diverse set of clients continues to be the desire to do more with less. Simply put, this initiative is the very basis of sustainability. Undoubtedly, motives vary greatly — from an interest in minimizing the quantity or complexity of a firms’ resources to a quest to improve the customer experience to a focus on increasing the bottom line. That said, it is becoming increasingly apparent that this desire to do more with less is also an important facet of individuals’ everyday life. Just as firms are eager to reduce their environmental footprint, enhance efficiency, or any of the previously listed motives, so too are individuals.