Facebook has already cornered the market of social media and made a huge impact on the way people use the Internet, but yesterday the company unveiled a new feature called “Graph Search,” which will now change the way we think about Internet queries. This new feature allows you to search across your friends’ timelines for music, books, restaurants, photos; you name it!
There are millions of reviews online on everything from doctors to clothing to dog breeds. These reviews are often written by the average consumer who wanted to document a good or bad purchasing experience. This movement toward media being controlled by the individual consumer is a very recent social phenomenon called groundswell that has been featured in a book called Groundswell by Charlene Li and Josh Bernoff. Continue reading Media for the Masses, by the Masses