Map O’ The Day #27 – Sch’mokin

 

So while cigarettes aren’t really food (theme for this week), I suppose to some they pass for a meal! This is another map from International Networks Archive (Princeton U), and like yesterday’s McBucked map, I think this map is wildly successful in it’s presentation.

The global tobacco smuggling trade, and it’s accompanying logistics are front and center, but if you examine the map, that information set is not the true purpose of this image. In a very “Tuftesque” (think Napoleon Invasion Map), they’ve created a very powerful anti-smoking message by framing the world tobacco trade map with compelling reasons to not smoke cigarettes.

Particularly interesting to me was the use of actual photography in the chemicals section on the far left to provide shock factor at cigarettes negative ingredients. That decision is applying one of the major principles of maps: POWER. As mapping guru Robert Karrow Jr. puts it, “Maps have an undeniable way of expressing knowledge of, mastery of, and control over the environments they depict.”

We should all be striving to exude this type of authority over our own subject matters!