Remembering Steve Jobs – Be a Design Obsessive

The reason that people like, make that LOVE something, and they aren’t really even sure why … that’s design.  It is so funny to me that from the moment we had a mouse driven Mac 1 in 1984 to the multi-color iMACs 15 years later, the basic recipe of very clean, intuitive and highly professional design and its ensuing revenue generation has not been a focus for more companies.  One really can’t look at the sea of PC laptops in their shades of dull gray and black, compared to the unibody machined aluminum of the MacBook, and not quickly conclude which product has more design dollars built in as a percentage of product cost. 

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