What’s in the Maga Design Library………?

By Caroline DeSantis

Maga Library's Bookcase

A New Year’s resolution may not be at the forefront of our minds when turkey recipes and gift lists are competing for attention as the holiday season approaches.  However, the final months of 2016 provide the perfect opportunity to stop, reflect, and find ways to improve upon our work.  What better way to do this than picking up a book that we have in our Maga Design Library, which the ever-curious Magateers use as a resource to find new ways of approaching their work and life?  If you’re looking for something to inspire you as 2017 rolls in, take a peek at some of the Magateers’ suggestions and curl up with a good book or give one as a gift

Start with Why by Simon Sinek is a book RJ Clark will pick up at least once a year to help him get to the heart of what inspires his work.  A great read no matter if you’re a design strategist, graphic designer, project manager, or content strategist.

A collection of Dan Roam’s books about how to start thinking visuallyMaga Library to solve problems such as Back of the Napkin, Show and Tell, and Draw to Win are cornerstones for Magateers.  If you haven’t picked one up, 2017 should be the year to.                                                                                                                      Sabeen Khan recommends Digital Crown: Winning at Content on the Web by Ahava Leibtag to inform impactful content strategy with a marketing eye, plus the author shares plenty of entertaining case studies and faux pas.

Caleb Sexton, Maga’s book guru, just started reading Peter H. Diamond’s Bold: How to Go Big, Create Wealth and Impact the World.  Diamond offers a guide to being one step ahead of the future with exponential technologies, moonshot thinking, and crowd-powered tools.  It’s a book that will definitely help you be a part of the vanguard.

Rachel Friedmann read The Happiness Advantage: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work−she ended up eating more candy because of this book, because candy stimulates more creativity.  Arguably a sweet read.

After attending the 2016 Gartner Symposium and ITxpo this year where Linda Kaplan Thaler was a keynote speaker, Jaime Lennen
decided to start
Grit to Great by Linda Kaplan Thaler and Robin Koval. The book explains why those who possess grit (Guts, Resilience, Initiative, and Tenacity) outperform those with higher IQ’s, infinite financial resources, or higher ed degrees.  Grit is something that everyone can have, and not only applies to the working world, but also in our personal lives and relationships. So get ready to supercharge your career in 2017 with this book.

If you want a book to impress and imply how smart you are, Adrienne Betenbaugh recommends reading Malcolm Gladwell. In particular Adrienne loves The Tipping Point and Blink. But really any will do.

For the cool creative kids, Jared Adams suggests Design as Art, by Italian futurist Bruno Munari.  It talks about the importance of beautiful design in the world around us, and gives a little bit of a critique as well.  Another legendary designer book is Aaron James Draplin’s Draplin Design Co.: Pretty Much Everything.  He chronicles his work and shares funny commentary about all that goes into to creating memorable designs.  A bonus is that Jared’s AIGA chapter is in it.  If you’re looking for a book with great visuals, The Shape of Design by Frank Chimero is a great pick, and you can read it online for free.

For digital techy peeps, Pete Ziff recommends Narrative as Virtual Reality 2 Revisiting Immersion and Interactivity in Literature and Electronic Media by Marie-Laure Ryan–storytelling for virtual reality, that’s new!

Maga LibraryFinally the boss had to add his Wednesday Night Book Club selection.  Scott Williams recommends Decisive by the Heath brothers, a read that will leave you with less agony over making decisions.  Illuminate by Nancy Duarte is also on his current reading list.  It is a guide to not only envisioning world-changing ideas, but also how to get people to change the world with your ideas.  And finally, anything by Seth Godin will serve you well in the New Year.

Whether you pick up a new book or choose to re-read a favorite, any of the books in the Maga Library are tools to explore the ever complex world we work in to help us better execute the visions we have for ourselves and our work at Maga.  

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