Girls' Toys Word Cloud

Word Clouds: Boys vs. Girls Toys

The Achilles Effect shows two Word Clouds, containing the most prominent words in ads for boys’ toys and for girls’ toys.  Take a look at the largest words in each.  The gender differentiation is startling.

Boys’ Toys Word Cloud:

Girls’ Toys Word Cloud:

Advertisers tell us that boys want to play soldier, and girls want to play mommy – the most prominent word in boys’ ads is “battle.”  For girls, “love.”

We like these word clouds because of the colorful, visual, and quick way that they make their point – boys are told early on to be aggressive and “macho,” and girls are told to be nurturing and loving.

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