Studies show that people receive and comprehend messages better when they don’t just see them, but interact with them. That’s a large part of the philosophy behind the maps we make here at Maga. They aren’t simply a picture to look at or a slide to read, they’re a path to follow and a process to understand. Continue reading Interactives: Games as Advertising
Tag: advertising
Word Clouds: Boys vs. Girls Toys
The Achilles Effect shows two Word Clouds, containing the most prominent words in ads for boys’ toys and for girls’ toys. Take a look at the largest words in each. The gender differentiation is startling. Continue reading Word Clouds: Boys vs. Girls Toys