Swimsuit season is rapidly approaching… are you ready? According to this article from yesterday’s Wall Street Journal, there’s a good chance your answer is no. New government data revealed that Americans are more sedentary than ever — lazy folks and fitness junkies alike! This sedentary upswing suggests that an alarmingly few individuals achieve the daily 10,000 steps recommended by the American Heart Association. So how do we reverse this troubling trend? You guessed it, there’s an app for that. Meet: Fitbit.
So while cigarettes aren’t really food (theme for this week), I suppose to some they pass for a meal! This is another map from International Networks Archive (Princeton U), and like yesterday’s McBucked map, I think this map is wildly successful in it’s presentation.
The global tobacco smuggling trade, and it’s accompanying logistics are front and center, but if you examine the map, that information set is not the true purpose of this image. In a very “Tuftesque” (think Napoleon Invasion Map), they’ve created a very powerful anti-smoking message by framing the world tobacco trade map with compelling reasons to not smoke cigarettes.
Particularly interesting to me was the use of actual photography in the chemicals section on the far left to provide shock factor at cigarettes negative ingredients. That decision is applying one of the major principles of maps: POWER. As mapping guru Robert Karrow Jr. puts it, “Maps have an undeniable way of expressing knowledge of, mastery of, and control over the environments they depict.”
We should all be striving to exude this type of authority over our own subject matters!