Map O’ The Day #52 – Obama Campaign Poster


Today’s MOTD is a Obama campaign poster, designed by Aaron Allen, the creative director @ Wieden+Kennedy. It is titled Unite The States of America, and is an interesting use of a Venn Diagram as a vehicle for messaging. Obviously, we all know what a Venn Diagram is used for, but one would not have thought to use the actual design to further the message’s impact — very clever.

I found this to be a particularly interesting “vision graphic”, a tool that Maga employs in everyone of it’s maps.